04 · BRANDING & IDENTITY
Your name, set in a nice font, isn't a brand.
For founders launching or rebranding with no real mark, system, or consistency across touchpoints yet. We build an identity — mark, type, colour, usage rules — that makes every future touchpoint look like it belongs to the same company.
WHAT YOU GET
A system, not a logo file.
Without a real system underneath it, every marketing effort — the site, social, a pitch deck, packaging — looks disconnected, like it came from different companies. We build usage rules alongside the mark itself, the same standard we hold our own identity to, so the identity survives contact with a hundred different contexts, not just the one file it shipped in.
SCOPE
What's in every Branding & Identity package.
An original mark (not a stock icon, not a font-only wordmark)
A defined type system (display + body pairing, with usage rules)
A defined colour palette (primary, secondary, functional colours)
A one-page or extended usage guide, depending on tier
Source files in the formats you need (SVG, PNG, PDF)
One round of internal-use application mockups (e.g. a business card, a social profile layout) to show the system in context
PROCESS
How a Branding & Identity project runs.
Discover
What the business actually does, who it's for, what it should feel like.
Explore
Direction concepts, not fifty logo variations — a small, considered set.
Refine
Your included revision rounds on the chosen direction.
System
Usage rules and file handover, so the identity is usable from day one.
PACKAGES
Branding & Identity tiers.
Essentials
1.900,00 €
plus 19% VAT
- Mark + wordmark lockup
- Core type and colour system
- One-page usage sheet
- 2 revision rounds
- 2–3 week turnaround
Signature
3.400,00 €
plus 19% VAT
- Everything in Essentials
- Secondary marks / lockup variants (mono, inverse, icon-only)
- Extended usage guide
- Stationery and social-profile application templates
- 3 revision rounds
- 3–4 week turnaround
Fixed price, scoped inclusions, no surprise invoice. Full terms in the Refund Policy.
Rebranding an existing, established mark rather than starting fresh? Book a call — the scope shifts and we'll price it directly.
QUESTIONS
Branding & Identity, answered.
What file formats do I actually receive?
Source vector files (SVG, plus editable source), PNG exports at common sizes, and a PDF usage guide — everything you need to hand to a printer, a developer, or a social-media manager without asking us for another export.
Can you redesign an existing logo instead of starting fresh?
Yes — that's usually closer to the Signature scope, since refining an existing mark while keeping some equity intact takes more direction rounds than starting clean. Book a call if you're unsure which fits.
Does this include a website?
No — Branding & Identity is the system; Website Design builds the site on top of it. Many clients order both, in that order.
How long does a brand identity actually take?
2–3 weeks for Essentials, 3–4 for Signature, from kickoff to final files — assuming feedback comes back within a few days at each revision round.